The first time I ever heard of Ikea was in the following context: "And I wasn't the only slave to my nesting instinct. The people I know who used to sit in the bathroom with pornography, now they sit in the bathroom with their IKEA furniture catalog." That's right, Fight Club introduced me to Ikea. Those two sentences left me with no interest whatsoever to look into this company further. I thought it was some yuppy upscale mail order Sky Mall type scenario. Cut to several years later and I'm helping a friend move to Brooklyn. We get her minimal possessions loaded into her new apartment and then we drive to New Jersey so she can buy some stuff from Ikea. The quote from Fight Club suddenly made perfect sense. It's like a giant toy/candy store for adults. There was some neat stuff, but I had no need for it. Now cut to nearly a decade later and here I am with an apartment full of Swedish bookshelves. I gave in. They make some decent furniture and it's affordable. I'm not getting off over a catalog, but I know some people that would.
Is there a point to this? Not really, I just wanted to tie in Fight Club with this, because it's still my first thought whenever someone mentions the store. I went to Canada last weekend to get some shelving units and picked up a couple of their drinks. This one is sparkling apple juice. It tastes like a slightly lighter version of the sparkling apple juice that us non-drinkers buy for New Years Eve. It's a very specific taste that normal apple juice and cider doesn't have. I like it. It's sweeter and slightly fermented tasting. A carbonated version of what my grandpa would slip me a sip of when I was a kid.
- Reviewed By
- Jason Draper on August 21st, 2011