Love Beets - 1 Review

Do you remember the Lightning Seeds song “Pure”? Chances are you have no idea what I'm talking about. They were a band from the early 90's that sounded more like they should have been from the 80's. The main guy was in Big In Japan and produced some Echo & the Bunnymen records. Now that you have had your music lesson for the day that you didn't ask for and couldn't care less about, I will tell you my reasons for bringing them up. If I were Love Beets and for some unknown reason I decided that the masses were ready to accept beets in a big way, and a commercial was on the horizon, I would most definitely use Pure as the background music. It's slower, yet upbeat and it would work perfect with slow motion footage of people hanging out and drinking beet juice in various scenarios. The song just popped in my head when I was drinking this, and it's probably because of the line “Pure and simple every time.” You see the only ingredients in this beverage are beet juice, ginger juice and lemon juice concentrate (as a natural stabilizer). Lover Beets surely is both simple and pure and on top of that it's delicious.'

It has the sweet earthy flavor of beets as that is what makes up 93% of the juice. The thing is that in the aftertaste where beet juice generally gets a really almost dirt taste, the ginger steps in and covers that up nearly completely. It also gives it a nice little burn, but nothing too intense. There's really not much else to say about this as it really is a simple beverage that is the sum of its parts in the best way. As for Lightning Seeds, I'll forgive them for ripping off New Order for the solo in Pure. I mean it's a great guitar line in both songs.