Sobe Lifewater Pacific Coconut

It has finally happened. I have found a coconut water drink that tastes exactly like I always thought coconut water would taste. To be clearer I mean it tastes like toasted coconut. To be even clearer it tastes like tanning oil. Now I've never used, nor tasted, tanning oil, as I believe it would make me spontaneously combust. I have smelled it and this tastes exactly like it smells. My ladyfriend also confirmed that it has the same taste. That is gross. Who wants to ingest anything like that? I honestly can't imagine a single person out there who would buy this, try it, be able to stomach it at all, and then go back and buy some more. Is this drink some sort of tax write off for Sobe? There has to be some strange back story here and I want to hear it!